What's this new fad of putting up the picture of the lead author in scientific publications?
It's useless and distracting. I glance at the paper and instead of focusing on the title, my eye is caught by this picture... and I wonder how she can see with hair falling across her eyes, if she's outdoors trekking somewhere, if this picture was recent, how much this lady can trek, whether she had this picture taken specifically for this paper, and if so, why did she choose this particular picture, and if I don't have something better to do than wonder about random people.
Please, publishers, don't waste the 3-5 minutes of my attention that you've grabbed. Just tell me the main scientific story and store the biography for a news release. That same space could have better used by putting a little box with the highlights of the paper.
2 comments:
Yeah I agree too.. that spot could be used to increase the word limit of the abstract
I'm laughing at M's response... increase the abstract word limit... lol. So... practical :P
-Gotti
Post a Comment